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 Canaccord Genuity Corp.

Investing in Impact | Water

Ludovic Siouffi - Jul 27, 2021

If you read my Homeowner’s Guide to a Greener House, then you know I’ve been tracking my water usage, among other things, in order to greenify my home.

Now that I’ve been living in my new house for a few months, I’m starting to see some data trends and there is one result that I did not expect.

Are you ready for this…

Our toilet’s water usage almost surpasses all other fixtures combined (sans shower).

Check out the stats:



This got me thinking about the companies I invest in and why they matter.

For example, I'm proud to hold Xylem, a global water technology company, in my Impact Portfolio. Xylem is committed to “solving water” by creating innovative and smart solutions to meet the world’s water, wastewater and energy needs.

Xylem’s technological strength across the life cycle of water is second-to-none. From collection and distribution to reuse and return to nature, their highly efficient water technologies, industrial pumps and application solutions not only use less energy and reduce life-cycle costs, but also promote sustainability.

With millions of people around the world lacking access to this basic necessity, Xylem transports, treats and tests water to make it safe and readily available to vulnerable communities. They also assist communities that are susceptible to water-related natural disasters prepare, mitigate and recover – protecting local economies, ecosystems and lives. Furthermore, Xylem prevents water waste during delivery transportation, which also improves affordability.

Not only is Xylem helping to solve the world’s water crisis, they also did $5.25 billion in revenue in 2019 alone while supporting more than 16,000 diverse employees.

If you would like to learn more about effecting change, check out our Impact Portfolio or book a quick call. Let's invest in a better world. 





Investing in the above-named issue may not be suitable for all investors, as there are different types of risks involved with this investment strategy. Even if suitable to your level of risk tolerance, the above-named issue may not be appropriate for your portfolio, depending on what other investments you hold. Please note that, from time to time, we may have personal investments in the above-named issue. Please do not hesitate to contact us should you want to know more about the above-named issue or have any related questions.